Android App Development Capturing The Mobile Market

According to Emarketer.com, “The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of all mobile phone users—close to one-quarter of the worldwide population—will use a smartphone at least monthly in 2014.” The rapidly growing smartphone adoption has resulted in the surge in mobile application development.

According to a number of recent reports, Android has already captured 78% share of global smartphone market. So no wonder, both enterprises and developers want to build mobile apps by targeting the mobile platform with largest market share to get higher returns. However, there are also a number of factors that contribute towards the surge in Android application development, in addition to the market share of the Google’s mobile operating system.

Factors Contributing Towards the Surge in Android App Development

Wide Distribution Channels: Unlike Apple, Google does not exercise tight control over mobile app distribution. So process of getting mobile apps becomes more open and versatile. An enterprise also has option to distribute Android apps by creating subsidiary distribution channels. Further, the business can decide the most appropriate way to publish its Android applications.

Open Source Nature: Unlike iOS and Windows Phone, Android is open source and free. Thus, the low entry barriers encourage many companies to invest in Android app development. The open source nature of the mobile platform further reduces the cost of development tools and licensing. A small enterprise or freelance mobile app developer can launch Android apps without investing a substantial amount of money. The affordable nature of development requires businesses to incur only development and marketing expenses.

Easy Development: To create Android mobile apps, the developer needs to be familiar with Java. As Java is accessible to developers across the world, it becomes easier for companies to hire experienced developers. Also, the comprehensive Android platform documentation makes it easier for Java programmers to develop mobile applications. So the developers can invest their existing skills to shorten the development time and make the process versatile.

Strong Inter-Platform Integration: The Android app developers also have option to access a strong inter-platform integration framework. The framework makes it easier for them to promote the apps across multiple platforms. They can even refer to the Android SDK to understand how to use the robust development architecture to develop and promote apps across multiple platforms. Also, the feature makes it easier for programmers to create apps that deliver tightly-knit user experience.

Reduced Development Cost: To beat competition, it has becomes essential for each business to keep mobile app development cost under control. Many enterprises even opt for open source platforms like Android to avoid paying hefty licensing fees. The open source nature of Android further makes it hugely popular among handset manufacturers and wireless service providers. So the developers have option to avail these features and services to make the app deliver richer user experience.

Open Source Development: Many businesses even prefer developing mobile apps using open source technologies to reduce development costs. The developers have option to use a variety of open source tools and frameworks to create applications by targeting Android. In addition to curtailing the app development cost, these open source tools further make it easier for developers to bring down the development time drastically.

Higher ROI: Many companies prefer developing Android apps to get higher returns. As the mobile platform is open source, they are not required to pay heft licensing fees and royalty. Also, a company can create feature-rich and interactive apps by hiring an experienced Java programmer. The reduced cost of development results in higher ROI. Likewise, the app can also be marketed by targeting the huge base of Android users to earn huge profit without investing a huge sum of money.

A constant increase is also noted in the number of open source developers launching Android apps. The trend will indicates the use of open source technologies to curtail Android mobile applicator development cost. The reduced development cost will further encourage many businesses invest in Android app development projects. If you are planning to hire service of Android development company India, you must evaluate them to see if they are sufficiently agile or not!

We provide Android apps development services. If you would like to talk to one of our certified Android application developers, please get in touch with us at Mindfire Solutions.