The Rise in Marketing Through Mobile Apps

According to Forbes.com, “In 2014, app downloads are expected to top 179 billion. By 2017, this is going to rise to over almost 270 billion.” The download figures clearly indicate that mobile applications have become an inseparable part of modern lifestyle. The rapidly increasing popularity of mobile apps encourages many enterprises to switch from web-based marketing to mobile marketing. A constant increase is also being noted in the number of companies carrying out marketing campaigns through mobile apps. Mobile apps help businesses in promoting their products or services by targeting the most relevant customers regardless of their current geographical locations. Both large and small businesses can further reap several benefits by carrying out marketing through mobile applications.

Advantages of Using Mobile Apps for Marketing Products or Services

Target a Much Wider Audience: Many reports have highlighted the rapidly growing popularity of smartphones, tablets, phablets and other mobile devices. So a business has options to launch applications for a wide variety of mobile devices. An enterprise can use apps to promote its products or services by targeting more than one billion smart devices. It can easily convey the marketing materials and promotional offers to millions of customers and prospects without putting any extra effort.

Reach Customers Anytime and Anywhere: Most users keep their mobile devices within arm’s reach. Many users even carry their smartphones, tablets and phablets throughout the day. So the mobile apps enable businesses to communicate with their customers and prospects anytime and anywhere. Along with conveying the marketing materials, the mobile apps can also be used by enterprises to send messages and notifications. A number of reports have highlighted that messages or notifications sent through mobile applications are read by the recipients in mere seconds.

Personalize Marketing Campaigns: A business can also use mobile apps to gather detailed information about the customers. For instance, an enterprise can use mobile apps to know the habits, hobbies, preferences and socioeconomic status of its target audience. The vital customer data collected through the apps can be used by the company to make its marketing campaigns personalized. The personalized mobile marketing campaigns will help the business in increasing its sales and revenues.

Build Long-Term Relationships: To remain profitable in the longer run, each enterprise has to build long-term relationship with its customers. Along with attracting new customers, it is also important for the business to keep the existing customers engaged and happy. The mobile apps make it easier for businesses to attract new customers by conveying attractive offers and special deals. Likewise, the applications can further generate repeat business by delivering impressive customer service. A business can further use the applications to improve the quality of customer service by collecting customers’ feedback and response.

Facilitate Marketing Content Creation: The quality of marketing content often impacts the marketing campaign results directly. So each business has to invest time, efforts and funds to deliver attractive and engaging marketing content. Often enterprises find it a daunting challenge to design marketing content for web-based promotional campaigns. But an enterprise can create mobile marketing content without putting any extra time and efforts. The mobile content along with specials and promotional information can also be conveyed to the target audience effectively through mobile apps.

Allow Customers to Buy Products on the go: The webs stores have made it easier for customers to buy products without any hassle. But a business can make it easier for customers to buy products through their mobile device. A customer can further use his mobile device to buy desired products on the go. So a business can use mobile apps to modernize its sales and transaction process. It can create an application that allows customers to select items and make payment regardless of their current locations. The right mobile app can further help the business in getting more sales and inquiries.

On the whole, a business can get higher ROI by carrying out marketing campaigns through mobile apps. The business can further use certain tools to launch applications for different mobile platforms. So it becomes easier for a company to promote its products and services regardless of users’ mobile devices and operating systems. Offshore mobile application development teams can help you build projects within allocated budgets and time schedules.

We provide mobile app development services. If you would like to hire mobile app developers from us, we would be glad to assist you at Mindfire Solutions.